For my media music video I am going to use the artist Owl City as the music that Owl City creates is very upbeat and is easily linked with the idea of synaesthesia due to this. It creates all sorts of visual images in your head when you listen to it. But the key to the success of my music video is whether I can link the music and the visual aspects of the video in an aesthetically pleasing and enjoyable way. Synaesthesia works by taking into account the way the sound is stacked within a song to create a certain mood or feeling.
The song I am doing is called ‘Hot air balloon’ by Owl City and when you listen to it you immediately feel that it is a happy, feel good song. So clearly to make a successful music video my video needs to have a feel good, warm aspect to it so that it matches the song.
One problem that I do face in my music video is Roland Barthes’ theory of grain of voice, which refers to the idea that the singers voice is unique and an excellent tool in marketing a band or an artist, this means that the majority of music video incorporate shots of the singer ‘singing’, however our concept does not feature a ‘performer’ making this impossible and furthermore it could jeopardize the synaesthesia of my piece. So instead of focusing the synaesthesia around the voice I shall focus it mainly around the instruments and the structure within the song; which are generally very positive and sets a cheerful mood on the viewer. So I shall have to take into account the narrative which is clearly flying in a hot air balloon, the tempo of the song, the instruments used and just the general feel of the song.
One of the aims of my music video is to incorporate the idea of intertextuality, making a better and more repeatable music video as it will refer to the cultural bank of knowledge that we share.
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