Illustration is the simplest and easiest concept to base a music video around as it is just a literal meaning to the song’s lyrics in visual form. Owl City have used illustrative ideas in their videos before, for example in ‘Fireflies’ when Adam (The artist behind Owl City, Adam Young) is singing and as he says ‘fireflies’ the word fireflies comes up on the screen to a little toy gadget.
But due to the expense of the printing out process we will be using, our video needs to be kept simple and effective, as if we were t
o illustrate everything in our video, we would need to involve an actual hot air balloon or at least an obvious reference to one. The one part of the song that offers us the opportunity to use illustration is the chorus; our idea for the chorus is similar to that part in fireflies mentioned above, as we intend to write out the lyrics to the chorus on a piece of card and have them appear as they are sung by Adam Young.
But due to the expense of the printing out process we will be using, our video needs to be kept simple and effective, as if we were t
o illustrate everything in our video, we would need to involve an actual hot air balloon or at least an obvious reference to one. The one part of the song that offers us the opportunity to use illustration is the chorus; our idea for the chorus is similar to that part in fireflies mentioned above, as we intend to write out the lyrics to the chorus on a piece of card and have them appear as they are sung by Adam Young.Amplification is closely related to disjuncture, but amplification is just the enhancement of a concept while still retaining a link to it, this technique works brilliantly in marketing and advertising the band in question. However, it will not work for us as our concept for the video bears no resemblance at all to the song, so it would not work as amplification does.
Disjuncture is the idea of basically completely ignoring the song’s meaning or concept completely and instead, create a whole new set of meanings or images that can be put to the song, a perfect example of this would be Can’t stop by the Red Hot Chili Peppers. The idea of disjuncture works excellently with our video as the concept we have for the video has no relation to the song or its meaning in any way.
To keep up this idea of disjuncture we will have to:
· Maintain our loose narrative
· Ignore the songs original lyrics or theoretical meanings
· Create our own meanings or ideas, i.e. our narrative
· Use and create new conventions so as to challenge the normal conventions of electro / pop music such as Owl City.
· Ignore the songs original lyrics or theoretical meanings
· Create our own meanings or ideas, i.e. our narrative
· Use and create new conventions so as to challenge the normal conventions of electro / pop music such as Owl City.
Some shots in the Owl City song Fireflies use disjuncture so this shows us that is works brilliantly with this genre of music and that it can be really effective in creating an excellent visual experience.
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